With franchising, we have chosen a form of selling that offers key benefits for all involved.
As the franchiser, we grant our franchisees the right to use our product and our name within a defined regional territory to operate a business. Franchising is therefore a partnership of independent companies. There is a clearly defined, contractually regulated division of responsibilities between the franchiser and franchisee.
As the franchiser, we develop the business idea, create the sales and organisational concept, ensure the expansion of the business, train the franchisees and their employees, provide ongoing support, continuously develop the system and protect the brand.
The franchisee then has the opportunity to build up and develop something that normally takes an entrepreneur a lifetime – an established brand and a functioning concept. As an entrepreneur, they can be represented from the outset under an established brand and take advantage of the system’s image.