We grow on resistance
Kieser Training is an international brand that stands for strength training for prevention and therapy. Its focus on strength was the result of many years of experience acquired through working with those who train. In the early years, I extended my product range to include sauna and massage facilities. However, I observed two things that made me decide to concentrate solely on strengthening. Firstly, many customers tended to prefer the "secondary services" to strength training and they failed to make progress with their training. Secondly, I observed that those who took training seriously became more active - mentally, physically, at work and in their sport.
Strength seemed to have a positive effect on all areas of their life.
Nowadays, demographic trends have put a new emphasis on the need to strengthen the musculoskeletal system: the decline in the strength of bones and muscles is precursor to many age-related disorders. In addition, these ailments are affecting people at an increasingly young age. Research has shown that with the right training physical function can be retained at any age.
"My aim in offering Kieser Training is to provide those prepared to take personal responsibility with the opportunity to keep the musculoskeletal system strong and healthy."
Werner Kieser, Founder of Kieser Training AG